Diane is a seasoned executive, founder, and CEO of Experience Catalysts, and former CEO of the Customer Experience Professionals Association. With a master’s in clinical psychology, an MBA, and various certifications in experience management, she drives meaningful change by aligning brands, customers, employees, and partners. She has influenced major firms like Sysco Foods, State Farm, AT&T, and more. A best-selling author of Experience Rules!, she is a sought-after speaker and recipient of prestigious awards, including the "Experience Influencer" award, CX Academy's CX Fellowship Award, and CXPA Extra Mile Award, recognizing her contributions to the field of experience management.