Session Description: Human connection and events are the key to create meaningful and genuine experiences that build lasting relationships with a brand’s existing and potential customer base. Successful brands are not only seen, but they are also felt. Our session will focus on how we can utilise XM focused events to bring more impactful moments between brands and customers.  This session will explore how events can bridge the gap between brand strategy and real-world experience. We’ll dive into the power of live, immersive, and emotionally charged experiences that not only engage, but transform attendees into loyal, long-term customers and raving fans.

By the end of this session, the audience will:
• Understand the power of events and how they can be utilised strategically and authentically to create emotional connections between customers and brands.
• Learn the importance of event design to create experiences that extend beyond a single moment and drive ongoing community engagement.
• Be able to take away an event strategy framework to implement for their business, clients and community.

Katie Mason

Event & Marketing Strategy Consultant
Katie Mason Consulting
(Australia)

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