Muss Haq is an advocate for Customer Experience (CX), Data Analytics, Behavioural Science, and Emotional Intelligence, with a career dedicated to transforming how businesses connect with their customers. As the founder of RU-CX, a consultancy driven by a holistic, customer-centric approach, Muss combines practical expertise with innovative thinking to help organisations create meaningful, lasting customer relationships. With a solid foundation in data-driven insights and a passion for storytelling, Muss has experience across various industries to bridge the gap between operational efficiency and customer satisfaction. His unique ability to blend emotional intelligence with innovative technologies, like AI and predictive analytics, has positioned him as a thought leader in the CX field.