Measuring Experience and Business Impact
Align experience metrics with business outcomes to demonstrate value and drive organizational performance.
Latest Updated:
January 24, 2025
Topics to master this sub-competency
The Re-Experience Score (RXS): New Metric Alert
Re-Experience (RXS) measures how past experiences influence future behaviors, unlike traditional satisfaction metrics. It evaluates Gestalt Coherence, Affective Resonance, Memory Salience, and Behavioral Propensity. Organizations can use a Simplified RXS via surveys or a Comprehensive RXS with advanced analytics. Evolving RXS strategies help businesses refine customer experience for lasting impact.
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CX Builds Financial Value
Patty Soltis makes a business case for CX operations by connecting CX data to financial metrics. She highlights differences in promoter and detractor behaviors and uses storytelling to drive organizational action. Her presentation emphasizes the value of CX insights in influencing business decisions and improving overall customer satisfaction.
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Measuring Customer Loyalty - The Journey from Retention to Net Promoter to Earned Growth
In this podcast, Fred Reichheld discusses the evolution of customer loyalty measurement, tracing his journey from focusing on retention metrics to developing the Net Promoter Score (NPS) and introducing the concept of Earned Growth.
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Four Types Of Metrics That Support Great Customer Experience Measurement
This article discusses four essential metrics for evaluating customer experience: Net Promoter Score (NPS), which measures customer loyalty and satisfaction; Customer Satisfaction (CSAT), assessing immediate reactions to specific interactions; Customer Effort Score (CES), evaluating the ease of customer interactions; and Churn Rate, indicating the percentage of customers discontinuing service over a given period.
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Survey Design Your Respondents will Love
In this article, Qualtrics provides a comprehensive guide on creating effective surveys that yield valuable insights. The guide emphasizes the importance of defining clear objectives, crafting concise and relevant questions, and ensuring a logical flow to enhance respondent engagement.
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