XMGlobal Collaborative March Roundtable - Danah Ghosheh
The Causes and Costs of Resistance to Customer-Centricity in Tech-Led Organizations Because customer experience isn’t a “nice to have”—it directly shapes retention, product adoption, brand trust, and long-term growth. Practitioners must understand how internal resistance blocks value creation. This session uncovers the real drivers behind that resistance and the costs of ignoring them. Key takeaways of this session include: Tech cultures often resist customer-centricity because speed, features, and data come first. Ignoring customer centricity leads to higher churn, costly rework, slower adoption cycles, excess support volume, and revenue leakage. Satisfaction drops, operational costs rise, and products become misaligned with actual demand.