The Hygraph article "5 Examples of How Digital Transformation Can Improve Customer Experience" explores the integration of modern technologies into business processes to enhance customer interactions and operational efficiency. It emphasizes that digital transformation is driven by the need to meet evolving customer expectations and remain competitive in a rapidly changing market. The article highlights that companies focusing on customer experience can see up to an 80% increase in revenue. It also notes that spending on digital transformation initiatives is expected to reach $3.4 trillion by 2026. By adopting modern technologies, businesses can deliver seamless, personalized experiences across multiple channels, thereby improving customer satisfaction and loyalty.