This article from Zealot outlines essential Key Performance Indicators (KPIs) for evaluating the effectiveness of customer advocacy programs. It emphasizes the importance of tracking metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Referral Rate, Customer Lifetime Value (CLV), Social Media Engagement, Content Engagement Rate, Advocacy Participation Rate, Revenue Impact, and Customer Retention Rate. By monitoring these KPIs, businesses can assess their advocacy efforts, identify areas for improvement, and demonstrate the value of customer advocacy in driving business growth