The SuperOffice article "How Digital Transformation is Driving The Customer Experience" discusses how digital transformation compels companies to adapt their business models to meet the evolving expectations of customers. It emphasizes that this shift is customer-driven, with modern consumers seeking relevant content anytime, anywhere, and on any device. To meet these demands, businesses must integrate digital technologies across all areas, fundamentally altering operations and value delivery. The article highlights that a significant number of business executives recognize digital transformation as a means to better meet customer expectations and improve operational efficiency. However, many companies have yet to begin their digital transformation journey, risking financial setbacks and loss of market share. The piece underscores the urgency for businesses to embrace digital change to remain competitive and satisfy the "always-connected" customer.