In the podcast "Improving the Customer Experience with a Digital First Approach," Thomas Erl interviews author Joe Wheeler about strategies for enhancing customer experience through digital transformation. Wheeler emphasizes the importance of adopting a digital-first mindset to meet evolving customer expectations and stay competitive. He discusses how integrating digital technologies can streamline operations, personalize interactions, and create seamless customer journeys. The conversation also covers challenges organizations may face during this transition and offers insights into effectively implementing digital-first initiatives to drive business success.