James welcomes Dr. Ben Granger, author of A Leader Worth Following, who serves as Chief Workplace Psychologist at Qualtrics. James and Ben discuss his new book and how leadership drives the ultimate business outcomes we hope to achieve in Experience Management (XM). His research has been published and featured in major academic and media outlets, including ABC News, Business Insider, Bloomberg, CNBC, Fast Company, Fortune, The New York Times, and The Wall Street Journal. Don't miss this one!