In the Empowered CX podcast, episode 108, "The Web of Data: Enhancing CX through Effective Data Integration," the discussion centers on how integrating disparate data sources can transform customer experience strategies by breaking down silos and enabling a unified view of customer interactions. The host and guests explore how effective data integration not only streamlines the flow of information but also provides real-time insights that inform decision-making and drive strategic improvements. They delve into the challenges of managing diverse data sets and highlight practical solutions for building robust systems that support a customer-centric approach, emphasizing the critical role of technology in unifying data for operational excellence.