The article explores the concept of customer commitment, emphasizing its significance as a retention strategy. It explains that customer commitment involves consistently delivering on a brand's value proposition and fostering long-term relationships. By meeting customer expectations and nurturing trust, businesses can create loyal customers who are more likely to become repeat buyers and advocates. The article also highlights the importance of customer satisfaction and loyalty, offering actionable steps for businesses to improve commitment, such as improving communication, listening to feedback, and building a customer-centric culture.