In the customer experience world and with the huge amount of data we explore the Experience Mining  across the organization to know the priorities and major issues and connect these to the ROI of CX actions and improvements. By the end of this session users will know the following:  
1. How to decide on the customer experience insights pillars between external and internal data sources
2. The measure what matters approach to ensure measuring the right metrics and how to present them to the right audience  
3. Building the insights for the right audience with a multi view data visualization  
4. How to calculate the final impact on customer experience and link this with the ROI  
5. The main sources of Customer Experience Insights and how to privilege each of these insights

Maher Samhouri

Co-Founder and Chief Experience Officer of CX Arabia
CX Arabia
(Jordan)

Connect on LinkedIn