Luke Soon

Speaker

Partner, PwC
Author of Genesis: Human Experience in the Age of Artificial Intelligence

AI Philosopher | HX Architect | Futurist | Author
I’m passionate about crafting a future where humanity and AI thrive together—not as opposing forces, but as complementary allies. My focus? Building a world of abundance powered by trust, where the Human Experience (HX) stands at the heart of transformation. As the author of Genesis: Human Experience in the Age of AI, I explore why we must go long on humanity and AI, not short - embracing both to create a sustained, abundant future.

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Genesis: Human Experience in the Age of Artificial Intelligence.
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