Many organizations rely on internal teams and traditional R&D processes to drive innovation, often missing a crucial element direct customer involvement. This session explores co-creation, a powerful approach where customers actively contribute to the development of services and products. By integrating customer insights early in the innovation process, businesses can enhance relevance, reduce failure risks, and build stronger brand loyalty. This presentation will showcase how co-creation can transform product and service development through collaboration, real-time feedback, and shared creativity. Attendees will discover strategies to engage customers as partners, explore real-world success stories, and gain actionable steps for implementing co-creation within their organizations.

By the end of this session, attendees will:
1. Understand the concept and benefits of co-creation in service and product development.
2. Learn practical strategies for involving customers in the innovation process.
3. Explore case studies of companies that have successfully leveraged co-creation.
4. Gain actionable steps to implement co-creation initiatives in their own businesses.

Imad Hazeem

Customer Delight Expert
(Palestinean Authority)

Connect on LinkedIn