The article "Customer Engagement: Everything You Need to Know" from Qualtrics explores the concept of customer engagement (CE), emphasizing its role as the emotional connection between a customer and a brand. It highlights that CE encompasses the quality of the relationship, the frequency and nature of customer interactions, and the overall customer experience. The article distinguishes between customer engagement, customer satisfaction, and customer experience (CX), noting that while satisfaction can be an outcome of engagement, they are not synonymous. It also discusses the various dimensions of customer engagement, including longevity, proactiveness, repetition, context, and volume of interactions.