In the video "Empathy in Design — Three Strategies to Build Empathy," the speaker highlights how empathy is not just a phase in design thinking but an essential mindset for creating meaningful user experiences. The discussion focuses on how designers can develop a deeper understanding of user needs by engaging directly with them, immersing themselves in their environment, and using empathy mapping techniques. By actively experiencing the challenges and perspectives of users, designers can uncover insights that lead to more intuitive and user-centered solutions. The video emphasizes that fostering empathy is an ongoing process that enhances creativity, problem-solving, and innovation in design.