Human-Centered Design, Innovation & Application of AI Technology
Blend human-centered design principles with cutting-edge AI technology to deliver tailored, impactful experiences.
Latest Updated:
January 24, 2025
Topics to master this sub-competency
What is Design Thinking?
Design thinking is a human-centered approach to problem-solving that empowers anyone to generate innovative ideas through empathy, collaboration, and iteration. IDEO’s David Kelley explains how this mindset shift can help individuals and organizations create solutions that are desirable, feasible, and viable
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Design Thinking 101
The article "Design Thinking 101" by Sarah Gibbons introduces design thinking as a user-centered, hands-on approach to problem-solving that fosters innovation and competitive advantage.
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BoD Member Hamdi Al-Amawi - Balancing Innovation and Human Connection in Patient Care
The article explores the balance between technological innovation and human connection in patient care. While electronic medical records (EMRs) improve efficiency, they risk diminishing doctor-patient relationships. Solutions like streamlined interfaces, AI-driven speech-to-text, and medical scribes can help. Ultimately, healthcare must integrate technology while preserving empathy for meaningful, patient-centered care.
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The Power Of 'How Might We': Transforming Complaints Into Creative Solutions
In the video "How Might We Statements," the presenter introduces the "How Might We" (HMW) technique, a fundamental tool in design thinking and innovation processes. This method involves framing challenges as open-ended questions to stimulate creative problem-solving and generate a wide range of potential solutions.
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AI Driven Efficiency
Nick Glimsdahl’s presentation explores how AI can revolutionize contact centers by addressing customer and agent frustrations, improving efficiency, and enhancing customer satisfaction. He highlights AI-driven technologies like real-time coaching, automated routing, and secure payments, emphasizing their impact on reducing churn, increasing CSAT, and optimizing workflows for better business outcomes.
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When AI Gets Too Cheeky: Bias in Your Bots
Steve Maas’s presentation at CXM@MSU explores the impact of AI on customer interactions, emphasizing biases in natural language processing. He discusses historical challenges, AI’s role in the customer journey, and the need for bias mitigation. Addressing gender, racial, and socioeconomic biases ensures fair, inclusive, and effective AI-driven customer experiences.
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Meaningful Engagement
Kevin Budelmann's presentation on Meaningful Engagement explores customer experience through storytelling and human-centered design. He emphasizes creating impactful engagements by aligning brand promises with customer and employee experiences, focusing on continuous improvement and understanding audience differences to drive meaningful interactions.
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AI in CX
In his presentation at the Global CXM 360 Virtual Conference, Andy Haas discusses the role of AI in customer experience (CX). He outlines AI's potential to disrupt marketing, sales, and customer service while emphasizing the importance of leveraging AI value levers to enhance operational efficiency and drive innovation across industries.
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What is Empathy in Design Thinking?
In this article from CareerFoundry, "What is Empathy in Design Thinking?" the importance of empathy as the foundation of the design thinking process is explored. The article explains that empathy enables designers to deeply understand users' experiences, emotions, and challenges, leading to more meaningful and user-centric solutions. By setting aside personal biases and engaging directly with users through research methods such as interviews, observations, and immersion techniques, designers can uncover both explicit and implicit needs.
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Empathy in Design — Three Strategies to Build Empathy
In the video "Empathy in Design — Three Strategies to Build Empathy," the speaker highlights how empathy is not just a phase in design thinking but an essential mindset for creating meaningful user experiences. The discussion focuses on how designers can develop a deeper understanding of user needs by engaging directly with them, immersing themselves in their environment, and using empathy mapping techniques. By actively experiencing the challenges and perspectives of users, designers can uncover insights that lead to more intuitive and user-centered solutions. The video emphasizes that fostering empathy is an ongoing process that enhances creativity, problem-solving, and innovation in design.
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Empathy: The First Phase in the Design Thinking Process
In the video "Empathy: The First Phase in the Design Thinking Process," the importance of empathy as the foundational step in design thinking is discussed. Empathy involves deeply understanding users' needs, experiences, and emotions to inform human-centered solutions. By engaging directly with users through interviews, observations, and immersing oneself in their environment, designers can uncover insights that lead to innovative and relevant designs. This empathetic approach ensures that the solutions developed resonate with users and effectively address their challenges.
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Double Diamond Design Process Explained With Example
In the video "Double Diamond Design Process Explained With Example," the Double Diamond methodology is explored as a framework for design thinking. This approach divides the design process into four phases: Discover, Define, Develop, and Deliver. The 'Discover' phase involves researching and understanding the problem space and gathering insights to inform the project. In the 'Define' phase, these insights are analyzed to clearly articulate the core problem. The 'Develop' phase focuses on ideating and prototyping potential solutions. Finally, the 'Deliver' phase involves testing and refining solutions for implementation. This structured process encourages both divergent and convergent thinking, fostering creativity while ensuring practical, user-centered outcomes.
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How to Think Like a Human-Centered Designer
In the article from Acumen Academy, "How to Think Like a Human-Centered Designer," the focus is on adopting seven fundamental mindsets to enhance problem-solving through human-centered design. These mindsets include embracing empathy to deeply understand users' experiences, learning from failure as a powerful tool for growth, and fostering a bias toward action to rapidly prototype and test ideas. The article emphasizes the importance of collaboration across disciplines, maintaining an optimistic outlook to drive innovation, and embracing ambiguity to navigate complex challenges. By integrating these mindsets, designers can create solutions that are both innovative and deeply aligned with users' needs.
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What is Human-Centered Design? 3 Phases, 4 Principles, and a Call-to-Action
Human-Centered Design (HCD) is a problem-solving approach that prioritizes users by deeply understanding their needs, challenges, and behaviors. It involves an iterative process where designers immerse themselves in user environments, generate innovative solutions, and refine them through testing and feedback. The methodology is guided by core principles that emphasize empathy, addressing root problems, considering the broader system in which solutions exist, and maintaining simplicity to enhance usability. By focusing on users throughout the design process, organizations can create impactful, meaningful, and intuitive experiences that drive engagement and satisfaction.
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Using Design Thinking Methods to Improve Customer Experiences
In the Forbes article "Using Design Thinking Methods to Improve Customer Experiences," the author emphasizes the importance of placing humans at the center of problem-solving to enhance customer experiences. Design thinking is presented as a methodology that prioritizes understanding and addressing the needs of customers through empathy and iterative processes. By focusing on human-centric solutions, businesses can foster innovation and create more meaningful interactions with their customers.
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What Is Design Thinking for CX
In the CMSWire article "What Is Design Thinking for CX?" the author explores how design thinking serves as a customer-centric, iterative problem-solving methodology aimed at enhancing customer experiences. This approach involves five key phases: empathizing with customers to gain deep insights into their needs and pain points; defining the core problems based on these insights; ideating by brainstorming a wide array of potential solutions; prototyping to create tangible models of these solutions; and testing these prototypes to gather feedback for refinement. By continuously cycling through these stages, businesses can develop innovative, user-centered solutions that effectively address customer challenges and improve overall satisfaction.
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Design Thinking for CX
In the podcast "Design Thinking for CX," the importance of understanding customers and fostering empathy is emphasized as foundational elements in building effective customer experience programs. The discussion highlights various tools and methodologies within design thinking that aid in gaining deep customer insights, enabling organizations to create solutions that resonate with user needs and enhance overall satisfaction.
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Design Thinking Part 4: Framing and Reframing Design Problems
In the article "Design Thinking Part 4: Framing and Reframing Design Problems" from the BYU Design Review, the author emphasizes the critical role of problem framing in the design process. Problem framing involves uncovering the true problem worth solving, which is often not immediately apparent at the outset of a project. The article highlights that designers should not accept initial problem statements at face value but should engage in a process of discovery, challenging preconceived assumptions and considering various perspectives. This approach allows for a deeper understanding of the problem, leading to more innovative and effective solutions. The author also notes that many significant breakthroughs in history have resulted from individuals rethinking problems rather than focusing solely on solutions. By adopting this mindset, designers can identify better problems to solve, ultimately enhancing the impact of their work.
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Using the Problem Reframing Method to Build Innovative Solutions
In the InfoQ article "Using the Problem Reframing Method to Build Innovative Solutions," Sebastian Straube explores how redefining problems leads to more effective and innovative solutions. Problem reframing challenges initial assumptions and encourages teams to look at challenges from different perspectives, often uncovering more accurate root causes. This approach is particularly valuable in software development, where it helps teams anticipate potential failures, refine problem statements during retrospectives, and expand the solution space in ideation sessions. Additionally, reframing plays a crucial role in stakeholder management by ensuring alignment on problem definitions and solutions. By integrating problem reframing into their processes, teams can improve collaboration, enhance creativity, and develop more impactful, user-centered solutions
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The Power of Reframing Problems
In the video "The Power of Reframing Problems," the speaker discusses how altering our perspective on challenges can lead to innovative solutions. By redefining problems, we can uncover new opportunities and approaches that may not be immediately apparent. This shift in thinking encourages creativity and can transform obstacles into actionable strategies.
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UX Design for Emerging Technologies: AR, VR, and MR
In the Designlab article "UX Design for Emerging Technologies: AR, VR, and MR," the author explores the unique challenges and considerations in designing user experiences for augmented reality (AR), virtual reality (VR), and mixed reality (MR) applications. The article emphasizes the importance of creating intuitive interfaces that seamlessly integrate digital and physical elements, ensuring that interactions feel natural and immersive. It also highlights the necessity of understanding spatial design principles, user context, and the ethical implications of these technologies to develop effective and responsible user experiences.
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