The article "Types of Customer Loyalty Explained" from Asymmetric Marketing discusses the various forms of customer loyalty that brands can cultivate to drive retention and long-term engagement. It highlights that customer loyalty extends beyond mere repeat purchases and can be driven by emotional connections, brand engagement, habitual behavior, or even advocacy. The article emphasizes that businesses must understand these different types of loyalty in order to create targeted strategies that build stronger relationships with their customers. By recognizing the unique drivers of loyalty, brands can tailor their efforts to enhance customer experiences and foster deeper, more sustainable connections