In the CMSWire article "What Is Design Thinking for CX?" the author explores how design thinking serves as a customer-centric, iterative problem-solving methodology aimed at enhancing customer experiences. This approach involves five key phases: empathizing with customers to gain deep insights into their needs and pain points; defining the core problems based on these insights; ideating by brainstorming a wide array of potential solutions; prototyping to create tangible models of these solutions; and testing these prototypes to gather feedback for refinement. By continuously cycling through these stages, businesses can develop innovative, user-centered solutions that effectively address customer challenges and improve overall satisfaction.