The article "The Service Recovery Paradox Explained: Turning Setbacks into Success" discusses how effectively addressing service failures can enhance customer loyalty. The Service Recovery Paradox (SRP) suggests that when a company resolves a service issue promptly and empathetically, customer satisfaction can surpass the level it would have been had no problem occurred. This phenomenon occurs when the company's response not only rectifies the issue but also leaves a positive, lasting impression, leading to stronger customer loyalty.